Product strategy & direction
Clarifying the problem, defining scope and priorities, building roadmaps and deciding what to deliver first.
Independent product & technology contractor
I’m Blayne Peel. I work with companies that need experienced support to shape digital products, lead teams and move complex projects forward.
At a glance
25+
years working across product, technology and business delivery
Strategy / Leadership / Execution
01 / About me
I’ve spent more than 25 years working across SaaS, FinTech, networks and e-commerce, in roles spanning product strategy, technical leadership, project delivery and stakeholder management.
I help leadership teams turn broad goals into clear priorities and realistic plans. I can work alongside an existing team, provide oversight of external partners, or step into a project that needs direction and momentum. I’m comfortable moving between senior conversations and the detail needed to get work delivered.
Peel Solutions is how companies engage me directly for contract and advisory work.
02 / Where I can help
From defining a new product to getting a difficult project moving again, my role is shaped around what your team needs.
Clarifying the problem, defining scope and priorities, building roadmaps and deciding what to deliver first.
Connecting business objectives with technical decisions, giving leadership teams clear advice and development teams a workable brief.
Working with internal teams and external partners to remove blockers, improve communication and keep delivery on course.
Turning early ideas into something tangible, testing assumptions and defining a focused MVP before making larger commitments.
Finding where products, customer journeys or internal processes are falling short, then setting out practical improvements.
Identifying useful ways to reduce repetitive work and improve how teams operate, with an emphasis on realistic outcomes.
03 / Working together
I work directly with companies on contract engagements, taking on the responsibilities that will make the most difference. That could mean advising a founder, leading a product initiative, supporting an existing delivery team or bringing a stalled project back into focus.
We can start with a conversation about the challenge, the people involved and what success would look like. From there, we can agree the scope and level of involvement that fits the work.
Start a conversation04 / Get in touch
Tell me what you’re working on, where support is needed and the sort of role you have in mind. I’m happy to have an initial conversation.
You can send a brief outline of your project or contract opportunity.